Use case
Nearly all the conversion loss happens at the hop between content and product. Content in one system, transactions in another, and every hop sheds users.
A CMS for content, a store for products, links wired by hand. Change one product and you edit every post.
Jumping from a post to an external store means another load, another login, another search. Each step loses people.
Build an audience on someone else's feed and the reach is theirs. One suspension and it is gone.
DTok ships twelve modules. These are the ones doing the heavy lifting here.
Mixed image posts and video, topics, discovery, personalised placement
Product cards inside content, straight to detail, with attribution
Comments, replies, likes, saves
The full transaction loop, in-app
| Build an audience on social platforms | Fast cold start, but the reach and the users belong to the platform, and you cannot transact natively. |
| A store plus a content plugin | Content modules in ecommerce platforms are usually weak — you get a blog, not a discovery feed. |
| Commission both halves | You are paying for two projects, and the quote reflects it. |
| DTok | One-time purchase, source is yours, one codebase across six platforms, self-hosted |
Product cards embed directly in content and open the detail page in-app. Attribution from content to order is recorded, so you can see which posts actually sold.
Yes. Products and orders sit behind their own interface layer; pointing that at an existing backend is the common case. We confirm your API shape before purchase.
Yes. The content module handles image posts, notes and video in one mixed feed, sequenced together on the discovery page.
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